How I designed

Boost's Story

I determined business goals

Working with senior stakeholders, I learned the primary business goal was to be a recognizable, credible brand that builds trust with users that ultimately supports conversion and revenue growth.

I explained why strong branding fuels growth

• First Impressions Count
• Consistency is Key
• Vital for Scaling Up

I mastered Boost's tech

The VP of Marketing and I had daily meetings where technical teams walked us through every detail of Boost’s platform. Forming a deep understanding of Boost’s technical product and processes was the key to a new, bold, simple (but informative) design coming to life.

I found Boost's Voice

Using marketing exercises, I created Boost's voice.

Friendly • Helpful • Modern

Bold • Reliable • Trustworthy

Knowledgeable • Experienced

Execution & Collaboration

Stakeholders

To assure all stakeholders were happy, we included them along the way with weekly check-ins to gather and implement their feedback using Figma comments.

Content Marketing

Wrote all new copy for web pages using the new Boost voice we established, as well as updated content for all existing marketing materials. We worked together to make sure we cut or added copy, or adjusted the design if cuts or additions weren’t applicable.

Development Agency

I handed off the core responsive web pages to the developers to build. Twice a week, I worked directly with the developers in check-in stand ups to assure progress was being made to make our timeline. I guided them with storyboards of how the animations should look.

Jr. Designer @ Agency

I worked with a junior designer at the development agency to assure all sub pages matched the look and feel of the 8 core web pages I provided designs for, as well as their responsive assets.

Marketing Team

Simultaneously, while the website was getting built, I was also the principal designer to design all existing marketing materials into our new brand, as well as implement the updated marketing copy to match our voice.

Outcome

The brand feels more credible, established, and trustworthy

The redesign clarified the value proposition

Stronger differentiation from competitors

Brand no longer creates friction in the funnel

While I didn’t own the analytics directly, we saw positive movement in conversion-related metrics after launch.

Brand impact is rarely tied to a single metric, but the combination of engagement data, adoption across teams, and feedback gave us strong confidence that the redesign achieved its business goals.

Boost owned cohesive, professional brand guidelines

Using Notion documents and strategically organized Google drive folders, a cohesive brand guideline was created. This helps ensure consistency across all teams and touch points, strengthening brand recognition and elevating the overall professionalism of the company.

Marketing Materials

Responsive Website design
Ebook and Handbook Design
Informational One-sheet Design
LinkedIn / X / Facebook Ads
Social media posts and videos
Google Ads (Responsive designs for all sizes requested)

Sales decks and proposals
Board meeting decks
Graphs and charts using data in Google Sheets / Excel
All internal documents and company materials
Business cards
Trade show booth designs & items

Landing pages (Hubspot or Webflow)
Website design
Case Studies
Infographics
HTML Emails
Illustration and custom icon building

Boost Brand Design

My Role

Team

Tools Used

Timeline